Lenny Murphy

Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start-ups via his consulting practice.

He is involved with numerous organizations including The ARF, NY AMA NewMR & MRGA, Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of market research and how to deliver maximum impact at many events annually. He lives in Atlanta, GA with his four children, should- be-sainted wife, two dogs, and a clinically insane cat.

Connect with Leonard Lenny Murphy of Gen2 Advisors on LinkedIn

Gregg Archibald

Gregg Archibald is a marketing researcher and strategist dedicated to helping the research industry navigate the waves of change that are making the field both more challenging and more exciting. Gregg has spent most of his career helping Fortune 500 companies and advertising agencies deepen their knowledge of consumer trends and insights and using that knowledge to drive profit and growth.

At Gen2 Advisors he is dedicating his expertise and experience to fostering robust growth and healthy bottom lines in the research industry itself. After more than 20 years of experience with companies like AT&T, Capital One, Marriott, and GE Financial, the excitement and enthusiasm for marketing research is still there.  He holds an MBA from the University of Memphis.  He spends his time in Richmond, VA with his son and two dogs (one is a blue-ribbon Frisbee dog).

Connect with Gregg Archibald of Gen2 Advisors on LinkedIn

Todd Powers, PhD

Todd M. Powers, PhD. has over 30 years of marketing research experience.  He has a proven track record of designing, implementing and analyzing market research initiatives in a variety of environments, including corporate, public sector, research vendor and academic positions.

Dr. Powers is currently a partner with Gen2 Advisors.  In this capacity, Dr. Powers serves as a thought leader on pressing issues at the leading edge of the industry.  He also consults as EVP – Primary Research with the Advertising Research Foundation.  Prior to joining the ARF, he held positions as Director of Brand and Advertising Research for IBM, Senior Market Research Advisor for Nortel Networks, and founder and President of PG Research, Inc., a market research consultancy in Raleigh, NC.  Dr. Powers earned his PhD in Social Psychology at North Carolina State University and a BA from Duke University.  He has served as an Adjunct faculty member at Duke University’s Fuqua School of Business.

Connect with David Bernstein of Gen2 Advisors on LinkedIn

Rolfe Swinton

Rolfe Swinton is an entrepreneur, business strategist and innovator.  Rolfe has founded and served as CEO for a number of pioneering companies in the insight and technology industries including RealityMine and Lumi Mobile. He has raised over $30M in venture financing from top VCs and corporates including Bill Draper, Kennet Capital, and WPP.  He has also co-led a $1Bn PE-backed rollup in the European publishing industry.

Rolfe worked for the Monitor Company working with the South African government develop its infrastructure strategy, P&G with business unit strategy, and AT&T with innovation strategy .  He started his career working in advertising for Ogilvy & Mather where he worked with leading brands including Ford, Guinness, and American Express.

Rolfe has also served as adjunct professor of entrepreneurship and innovation at INSEAD.

Mr. Swinton has a B.A. from Yale University, an M.Phil from Cambridge, and an MBA from INSEAD.

Kristine Mensching

Kristine is the Business and Operations Manager for Gen2. She is a Business Development and Administration specialist with eighteen years of marketing, management and business development experience. Kristine has been instrumental in the initiation and growth of about a dozen companies over the past two decades.

She earned her MBA from Memphis State University and BS in Marketing from The Florida State University. Kristine came on board with Gen2 Advisory Services in July 2014 to take on this motley crew of marketing research professionals. She spends her time away from her desk being a wife that her husband wishes would cook more; the team mom who relentlessly cheers on her two boys on the baseball field, and at karate; the earplug purchaser for when the family ‘band’ gets going down in the basement; and the Sunday school teacher for a precocious group of 4-year-olds.

Drew Crytser

Drew Crytser is an experienced financial services professional with a focus on raising equity in both retail and private markets. He currently holds FINRA Series 7, 6, 63, and 65 licenses, as well as, being a Chartered Alternative Investment Analyst and CFA candidate. During his time in the industry he has led or assisted in the sale, marketing, investing, and operation of a variety of financial products. He has also, created and implemented financial plans for various corporate and/or high net-worth clients. His time at a family-office led him to the private equity market where he has been raising capital for start-ups and established companies. In addition, he brings skills in cash management, investment strategy, financial planning and corporate finance to Gen2 and their clients.